Privacy Policy
Last updated: June 24, 2026
ALIX Global Beauty operates this store and website, including all associated information, content, features, tools, products, and services, to provide you (the customer) with a curated shopping experience (hereinafter, the “Service”). ALIX Global Beauty is powered by Shopify, which enables us to provide the Service to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you access, use, or make purchases or other transactions through the Service, or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail regarding the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing the Service, you confirm that you have read this Privacy Policy and understand our practices regarding the collection, use, and disclosure of your information as described herein.
Personal Information We Collect or Process
When we use the term “personal information,” we mean information that identifies, relates to, describes, or can be reasonably associated with you or another individual. Personal information does not include information that is anonymously collected or de-identified, meaning that it cannot be used to identify you or be reasonably associated with you. We may collect or process the following categories of personal information, including inferences drawn from such information, depending on how you use the Service, your country of residence, and as permitted or required by applicable law:
- Contact information including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including credit card, debit card, and financial account numbers, payment card details, financial account information, transaction details, payment methods, payment confirmation, and other payment details.
- Account information including your username, password, security questions, preferences, and general settings.
- Transaction information including items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, and your historical transactions.
- Correspondence including information you provide when you communicate with us, such as content filled out when sending customer support inquiries.
- Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
- Usage information including information about your use of the Service, including how and when you use or browse the Service.
Sources of Personal Information
We may collect personal information from the following sources:
- Directly from you including when you create an account, access or use the Service, communicate with us, or otherwise provide us with personal information;
- Automatically collected through the Service including information collected from your device when you use our products or services or access our website, and information obtained through the use of cookies and similar technologies;
- From our service providers including when we engage them to provide certain technologies and to collect or process your personal information on our behalf;
- From our partners or other third parties.
How We Use Your Personal Information
We may use personal information for the following purposes, depending on how you interact with us or the services you use:
- Providing, customizing, and improving the Service. We use your personal information to provide the Service, including fulfilling contracts with you; processing payments; shipping orders; remembering your preferences and items of interest; sending you account-related notifications; processing purchases, returns, exchanges, or other transactions; creating, maintaining, and otherwise managing your account; arranging shipping; facilitating any returns or exchanges; supporting comments and reviews; and personalizing your shopping experience, such as recommending products related to your purchase history. This may include using your personal information to better customize and improve the Service.
- Marketing and advertising. We use your personal information for marketing and promotional purposes, such as sending you marketing, advertising, and promotional communications via email, text message, or postal mail, and displaying online advertisements for products or services on the Service or other websites based on your prior purchases or items added to your cart and other activities on the Service.
- Security and fraud prevention. We use your personal information to verify your account; provide a secure payment and shopping experience; detect, investigate, or take action against possible fraudulent, illegal, dangerous, or malicious activity; protect public safety; and maintain the security of our services. If you choose to use the Service and register for an account, you are responsible for safeguarding your account credentials. We strongly recommend that you do not share your username, password, or other access details with others.
- Communicating with you. We use your personal information to provide you with customer support, respond to your inquiries, provide efficient service, and maintain our business relationship.
- Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and to address or investigate potential violations of our terms or policies.
How We Disclose Personal Information
In specific circumstances, we may disclose your personal information to third parties within the scope of this Privacy Policy for legitimate purposes. Such circumstances may include:
- Disclosure to Shopify, vendors, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, shipping, and delivery).
- Disclosure to business and marketing partners for the purpose of providing marketing services and advertising to you. For example, we work with third-party services through Shopify to support personalized advertising based on your online activities across different merchants and websites. Our business and marketing partners use your information according to their respective privacy statements. Depending on your country of residence, you may have the right to request that we stop sharing your information for targeted advertising and marketing promotions based on your online activities across different merchants and websites. To exercise your right to opt out of such use of information, please click here.
- When you instruct, request, or otherwise consent for us to disclose specific information to a third party, such as for product shipping or through your use of social media widgets or login integration features.
- Disclosure within our affiliated companies or corporate group.
- In the event of business transactions such as mergers or bankruptcy, to comply with any applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce any applicable terms of service or policies, and to protect or defend the Service, rights, and the rights of our users or others.
Relationship with Shopify
The Service is hosted by Shopify, which collects and processes personal information about your access and use of the Service to provide and improve the service to you. Information you submit to the Service will be transferred to and shared with Shopify and third parties who may be located outside your country of residence to provide and improve the service to you. In addition, to help protect, develop, and improve our business, we use certain Shopify enhancements that incorporate data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhancements, Shopify may use personal information we collect about your interactions with our store, other merchants, and Shopify. In these cases, Shopify will be responsible for processing your personal information, including responding to your requests to exercise your personal information rights for the purposes mentioned above. To learn more about how Shopify uses your personal information and any rights you may have, please visit the Shopify Consumer Privacy Policy. Depending on your country of residence, you can exercise certain rights regarding your personal information here at the Shopify Privacy Portal.
Third-Party Websites and Links
The Service may provide links to websites or other online platforms operated by third parties. If you visit these websites that are not affiliated with or controlled by us, please be sure to review their privacy and security policies and other terms of service. We do not guarantee or assume responsibility for the privacy or security of such websites, including the accuracy, completeness, or reliability of their information. Information you provide on public or semi-public platforms, including information you share on third-party social media platforms, may also be viewed by other users of the Service and/or users of these third-party platforms, and our or third parties' use of this information is unrestricted. Our provision of such links does not, in itself, imply our endorsement of the content of such platforms or their owners or operators, unless otherwise stated in the Service.
Children's Data
510900，广州市从化区江埔街凤院村源龙队80号
ALIXGB@zohomail.cn
+86 18122732869
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